Bachelor of Commerce in Tourism Management (MGI)

(3 years full-time)

 

MGI’s BCom Degree in Tourism Management provides a different and needed model of higher education in this discipline as students are provided with a solid grounding in the academic theory underpinning the main concepts of the field of tourism management. The curriculum includes a substantial practical component, culminating in an industry internship that forms part of the final year curriculum.

Students gain the necessary skills in Airfares and Ticketing as a prerequisite for Galileo and are thus provided with the practical experience and theoretical knowledge to become entrepreneurs or managers of any sector in this field.

 

Qualification structure

Level 1

 

Introduction to Tourism and Travel management gives the student a global perspective of all the components covered in the degree. The module introduces students to all the sectors in the tourism industry. Every aspect discussed in the module will be covered in the following 6 tourism related modules in much more depth. A tourism framework, discussing the tourism system, forms the core discussion in the module.

Module Content:

 

  • The tourism system
  • The importance and the role of attractions in the tourism industry
  • Transportation
  • Organisations of the tourism industry
  • The history of tourism hospitality
  • The travel industry: retailing, corporate and incentive travel wholesaling
  • The global changes impacting on tourism
  • The future trends in tourism

 

In today’s competitive environment, good interpersonal skills are highly valued, and therefore this module will equip students with the marketing skills that they require to be more successful in both their personal and business lives. Marketing 1 will also provide students with the basic foundations for understanding all the marketing concepts and the 4P’s.

After students have completed Business Management 1A they should have a good understanding of the elements that relate to the business environment. They should also have a good understanding of the terms: planning, organising, leading and controlling. After students have completed Business Management 1B they should have a good understanding of marketing and public relation strategy. Students should be able to analyse the financial environment and make financial decisions. Students will also study areas of operations and purchasing management. Lastly, students will understand the current challenges in the management environment.

After students have completed Economics 1A they should have a good understanding of the economy from the microeconomic perspective. The students should have a good understanding of the economic problem; price system; market structures and the labour market. After students have completed Economics IB they should have a good understanding of the economy from the macroeconomic perspective.

This module introduces the student to the concepts, principles and procedures of accounting. It covers the recording of accounting entries in the subsidiary journals; posting to the general ledger; compiling a post-adjustment trial balance; the financial statements of a sole trader; the accounting procedures needed for reconciliation of the bank account and debtors’ and creditors’ control.

This module covers the tourism geography of South Africa. The module will embrace both academic and practical studies where students will be required to research, collate and present relevant geographical information by using the VEZA CD.

Business communication skills are essential to every successful business enterprise, as succeeding in any business venture requires a great deal more than creating a product or offering a service. This module introduces students to effective communication skills in the workplace, involving an overview of the most common forms of written and oral communication situations that they are likely to encounter. Although there is an element of theory in the module, the main focus falls on the practical abilities that students will be able to utilise in the business environment.

This module addresses the basic principles of tourism motivation and behaviour as requested by the demands for tourism in the tourism system. The modules will further cover other related topics such as the tourist and tourist segments, the shape and direction of tourism flow, as well as aspects in the supply sector like the natural and cultural resource basis. The attractiveness and marketing of destinations and tourism policy and legislation are also covered in the module. Responsible tourism management forms the basis of these topics. In order to understand policy at a national level, the White Paper for development and promotion of tourism in South Africa will be used as an example.

 

Level 2

 

This module is designed to cover the basic functions of Human Resource Management and provide students with a thorough knowledge on diversity management, Human Resource Planning, job design and job analysis, internal and external staffing, performance appraisals, as well as health and safety issues in the workplace. Practical skills acquired include the drafting of a job analysis programme, an appraisal interview guide, and an induction programme for new employees.

Transportation plays a very important role in the tourism industry. It can be described as the lifeblood of the tourism industry. Transportation is responsible for physically bridging the gap between the generating and destination area. Transportation is one component of the tourism system without which the system could not function. This module covers all aspects of transportation in the tourism industry.

Marketing Management 2 addresses a wide range of marketing principles and strategic marketing. Organisations and entrepreneurs alike require a broad and deep understanding of the current marketing issues that affect business in the new economic order, so as to handle the complexity of changing environmental trends and to avoid unexpected circumstances. This module allows students to understand marketing management in the 21st century, to deal with marketing strategy design, implementation and control, based on thorough environmental analysis and marketing research. Students will be able to connect with customers through analysis and develop a basic understanding of branding. Students will gain knowledge of how to shape product offerings and deliver and communicate customer value, and create long term growth. Marketing Management 2B addresses the principles of strategic marketing. Organisations require effective strategic marketing decision- making in order to handle the complexity of changing environmental trends and to avoid unexpected circumstances. By integrating what has been learned in Marketing Management 2A this module allows students to design a competitive market strategy based on a thorough environmental analysis. Students will be required to explore various decisions relating to products and markets and the achievement of competitive advantage. Students will gain knowledge of how to decide on a product offering, how to consider a pricing programme, as well as how to decide on the correct marketing channels and integrated marketing communication programmes.

The role of entrepreneurship in an economic unit has been well documented and is of interest to Business people, politicians, university professors and students. Creating and growing a new venture inside or outside the corporation is a task that few individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of all the functional areas of business and applies the tools and analytical techniques of these functional areas to the new venture creation process in a domestic and international setting.

ALBL 111 is aimed at providing the student with an overview of the legal position in South Africa with reference to the sources, classification and structure of the South African legal structure. Further it is aimed at giving the student an insightful approach to and detailed knowledge of the Law of Contract in South Africa. The different requirements for a valid contract as well as aspects relating to general contractual terms, breach of contract and termination of a contract will be highlighted. Specific reference will be made to the contract of buying selling and contract of lease. The course is not intended to make a legal specialist out of the student, but students will gain valuable insight into the impact of the law of contract on their business and marketing activities.

This module covers the South African management environment and enables students to systematically apply general management principles. It also includes the various functions performed by managers and the skills needed to perform optimally. These functions include planning, organising, leading and managing.

The course covers several aspects of festivals and events as part of an events company’s daily organisational challenges. Under the topic of festivals and events students learn about the impacts of events, the planning of a function, the marketing of the event and sponsorships. Students will also be introduced to control and budgeting, logistics and the staging of events.

Tourism planning and development is a decision-making process aimed at guiding future tourism development actions and solving future problems. Tourism planning is also the process of selecting objectives and deciding what should be done to achieve them. It involves the conceptualisation and implementations of ideas and actions. The use of planning to guide development of a tourism initiative will allow the community to adapt to the unexpected and to create the desirable. The external environment includes political, social, economic and political elements as well as the physical surroundings, which must be viewed as interrelated and interdependent components of the community development system. Communities use of the integrated planning process, provide for an assessment of the impact of selected tourism activities and programmes on those elements within the total environment. Planning also provides for consideration of the effects that each element has on the other as a comprehensive tourism program is developed.

Module Content:

 

  • Impacts of sustainable tourism
  • Economic impacts
  • The environment: The environment as a resource;
    The environment as an attribute
  • The magnitude of eco-tourism
  • Who is an eco-tourist
  • Cultural diversity in South Africa and the meaning thereof for eco-tourism
  • Environmental impacts
  • Socio-cultural impacts
  • The environment and tourism
  • The phenomenon of Eco-tourism
  • Bio-diversity and conservation
  • Community development
  • Planning for sustainability

 

This module addresses the synergy between quantitative and qualitative approaches to form a single research process. It will allow students to comprehend the simple beginnings of research design through to data analysis and research reporting.

This module covers the South African management environment and enables students to systematically apply industrial relations principles in the workplace. It also includes a theoretical knowledge of South African labour legislation and the employment relationships. Practical skills acquired include the communication process to manage conflict and the implementation of a grievance or disciplinary procedure.

 

Level 3

 

This course is aimed at employees working in the tourism industry on the software used for reservations (including motor vehicle rental and flight bookings). The content covers the entire reservation system used by travel agents and airlines. Galileo is a leading global travel distribution system created to do international computerised reservations. It provides cutting-edge, global travel, reservation products and travel-related services.

This course will provide background about domestic air travel, fares and ticketing. After successful completion of the course, students should be able to calculate domestic and regional fares and issue the relevant documents.

Managers who formulate a strategy for their business are faced with the questions: “What is Strategy?” and “What decisions should management take to define a workable Business Strategy?” This will guide functional managers in formulating their own strategy in line with the Business strategy.

An internship consists of on-the-job work done by students in order to earn academic credit. The student has a specific job within an organisation and is able to apply theoretical knowledge and skills. The internship is a valuable learning experience.

 

The hospitality and tourism industries are the largest and fastest growing industries in the world (Walker, 2006:7 & Ninemeier 2008: 5). One of the most exciting aspects is that it is made up of so many different professions. People travel for many different reasons. People travelling away from home need accommodation and transportation services to cater for their needs. However, businesses that offer accommodation and food-services can offer their services to travelling and non travelling people. The same is for the gaming industry, they offer accommodation, food and beverages, entertainment for the traveller as well as non-traveller.

Module Content:

 

  • Understand hotel operations
  • Protecting assets
  • Managing demand and supply
  • Increasing income
  • Managing quality
  • Managing the hotel business
  • Improving employee performance
  • Managing customer services
  • Improving productivity
  • Managing the key result areas

 

All final year commerce students are required to complete a research project as part requirement for the successful completion of their undergraduate degree. This research may require students to collect and analyse data from organisations or the public, data may be collected by interview, questionnaire, observation, or other means in accordance with the students’ research proposal, which has been approved by the faculty. The research plays an important role in preparing students for industry, by exposing them to problems in context.

In today’s competitive environment, understanding the behaviour of consumers is crucial in enabling businesses to sustain a competitive advantage. This module will therefore equip students with the skills that they require to be more successful in both their personal and business lives. Consumer behaviour will also provide students with the basic foundations for understanding all the major aspects of building good relationships with their customers.

This course is designed to provide students with a thorough knowledge of basic ethical theories, decision-making techniques and some of the more prevalent ethical issues facing entrepreneurs in the contemporary business environment.

The marketing of destination differs from the marketing of a product for various reasons. These differences will be investigated and suggestions will be made as to effectively approaching the marketing of a destination.

The business organisation operates in a changing environment and managers need to constantly adapt to these changes. This module covers the approaches to managing this changing environment and builds on the concepts learnt in previous years on the challenges and tasks of management.

Travel distribution has become one of the most talked about subjects in the tourism industry since technological advances have opened new channels and opportunities for suppliers of tourism, travel intermediaries and consumers. Not only have technological advances brought about dramatic changes, so too has the consolidation of organisations, both in the airline and travel industries. These changes are transforming the industry and while travel agents will remain key players in distribution, their fundamental role will change from supplier-biased intermediaries to consumer based consultant.

This module will introduce students to Special Interest Tourism (SIT). Special Interest Tourism is a complex phenomenon characterised by flexible delivery, market segmentation and advances in technology affecting management and distribution. Its often small-scale in nature, nonetheless requires operators to come to terms with issues similar to those of larger organisations within the tourism system. These include ensuring the delivery of products and services based on ecologically sustainable principles; local integration with indigenous ownership and control; a response to seasonal and spatial spread of demand; and caring for heritage resources.

Module Content:

 

  • Special Interest tourism: Starting with the individual
  • Cultural Tourism
  • Rural Tourism
  • Travelling for Health: Spa and Health Resorts
  • Wine and Food Tourism
  • Regional Tourism
  • Heritage Tourism
  • Educational Tourism
  • Environmental Tourism
  • Festivals and Events

 

 

 

Students who fulfil all the requirements for Levels 1, 2, and 3 are awarded the MGI Bachelor of Commerce Degree in Tourism Management.

 

Entrance requirements

  • Applicants with a South African National Certificate or an MGI approved equivalent and a minimum of 25 points may be admitted to the 3-year degree programme.
  • Successful completion of the Pre-degree programme is also accepted as a means of access, with Bridging Maths as a requirement.

 

For further entrance requirement queries, please contact a Student Advisor.

 

Career options

  • Eco-tourism Planning and Management
  • Strategic Tourism Manager
  • Tour and Travel Operator
  • Festival and Special Event Manager
  • The MGI Bachelor of Commerce in Travel and Tourism Management degree is endorsed by the Midrand Tourism Association.

 Download the 2013 Registration Form

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