Unit description
The aim of this course is to provide the student with the fundamentals of the ongoing activities that are undertaken by a company in order to ensure a strong public image. Managing communications knowledge and information activities include helping the public to understand the company and its products and can be conducted via the media e.g. newspapers, television, magazines, etc. The course recognises the fact that communication does not take place in organisations effectively. This implies that both information and knowledge is inefficient in the decision-making process. Managers are required to focus on communication processes as well as improving their communications skills. Throughout the course, the student is made aware that these concepts imply the need for managers to consider stakeholders, who are affected by management decisions, from an inclusive standpoint. Managers are required to network on a more structured basis, by making information and knowledge gained available to all divisions of the organisation. This course helps the student develop an understanding of the interaction between communication, knowledge and information.
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